Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Features

Additional Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Information

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

What Customers Say About Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas:

Anyone who writes sales copy will find this book a useful addition to his or her desk reference library. It is just what it says it is, handy lists of words and phrases that are actually within reach when you are looking for that one tag to describe your product. It works well as an idea starter when you are facing those dreaded blank pages and looming deadlines, too. Well worth having.

As a freelance writer, this book has become an instrumental reference piece in my library. Its contents are invaluable for any writer struggling to find that perfect word. I particularly liked the sections about different words to use for openings and closes--very useful information for anyone who writes sales letters of any kind.

This is a great book but if you own a kindle do not waste your money purchasing the kindle version of this book buy the hard copy. I am lucky to have perfect vision but even then the text size is so small it is a challenge to read. you cannot adjust the type size either. Spend the couple extra bucks and by the hard copy this is one of those reference books that even if the type was larger is just not a good candidate for the kindle.

The fundamentals of writing sales copy is simple: Grab their attention, build desire, create a sense of urgency, and call them to action. That's about the only way I can sum up how awesome and powerful this book is for writing web copy that sells. Richard Bayan successfully organizes over six thousand synonyms and useful phrases into one slim book, which has never left my desk since I bought it.What I love about this book is that it's much more than just a thesaurus, it contains a variety of useful phrases that work beautifully with basic copywriting strategies. This book is a perfect complement to copywriting guides because it offers countless suggestions on how to word each step of your sales writing.Some of the more original inclusions in the book include the section on justifying a high product or service price, and how to flatter the reader. While some of the suggestions (benefits, call to action, elmininating risk) are quite common, you'll no doubt find phrases that make you say, "Why didn't I think of that before." Buy the book today, and you'll also tell yourself, "I can't believe I've been missing out on this."

great book but on kindle 2 the word lists are so tiny that they are unreadable. the sample did not include any lists so you get no warning till it is too late. total waste of money.